How to Make Expat-Expo Work for Your Company
Tips for a successful expo
Engage your visitors, try to create a “buzz”, be friendly, animated, charming and warm.... think of Robin Williams :)
Look professional and dress well.
Create an interactive display at your table that invites the visitors to stop and spend time with you. There are many ideas that can be used like; games, prize drawings, curious displays that invite questions, free coffee, chocolates or pens etc.. Anything that will stop the visitor from passing you by is worth doing.
DO NOT SIT DOWN! Stand during the expo as much as possible because sitting exhibitors look bored and uninterested and that makes their product look uninteresting.
Expat-Expo is an exposition first and a market second. It is designed to give the visitors a taste of what is on offer and make contact with business owners. Expat-Expo will expose your products to thousands of potential clients. So do not be discouraged if you do not sell well. Every expo you do will help you to understand what the customers want. Pay close attention and adapt your marketing strategy and products to suit the market.
Be patient: If a visitor spends 3 minutes at each booth it will take 4.5 hours to go to 90 stands. That is a lot for them to take in, so don’t expect to grab and hold every visitors attention and don't be insulted if they pass you by.
Don’t be high pressured: Aggressive sales people are a turn off and visitors will avoid you if you are too aggressive.
Be prepared: Exhibitors often run out of promotional material or product. Bring plenty or make arrangements for someone to bring you extra if needed.
Keep statistics: Record how many serious conversations you had or brochures you gave away. This will help you plan for future exhibits and allow you to determine the value of your experience at the expo.
Think long-term: Every expo exposes your company to new clients. You simply cannot make a memorable impact on the visitors if they only see you once or twice. The key to success is a sustained presence in the market. Be patient and exhibit as often as possible. Think of Coca Cola. They are HUGE but they never stop advertising.